Right Kind of Wrong

In *Right Kind of Wrong*, renowned organizational psychologist Amy C. Edmondson challenges the deeply ingrained notion that failure is a shameful pitfall to be avoided at all costs. Drawing on decades of award-winning research and real-world examples from diverse industries, Edmondson provides a revolutionary framework for understanding how mistakes are not merely inevitable, but essential stepping stones toward innovation and growth. The book argues that by strategically embracing and learning from our failures—or 'flubs,' as she calls them—we can unlock profound potential. Edmondson introduces three distinct archetypes of failure: basic, complex, and intelligent. She guides readers through a practical methodology to minimize unproductive mistakes while maximizing the valuable insights gained from every misstep. Through captivating narratives and accessible analysis, *Right Kind of Wrong* equips readers with the tools necessary to cultivate a culture where intelligent failure is not just tolerated, but actively pursued as a powerful engine for organizational improvement and personal success.